Innovation Management Benchmarking in Brazilian Technology-based Small and Medium Enterprises
This paper presents an initiative developed in Brazil for Innovation Management benchmarking: the Benchstar Methodology (BM). The application of BM in a Brazilian technologybased SME is presented and discussed as well as the company’s position in relation with the market’s worldleaders. The experiences gained by the case company in this process facilitated the identification of the causes that were preventing it to reach higher performance levels and also, the establishment of corrective actions. The BM may be used as a startpoint for Brazilian SMEs looking to measure their relative level of innovation.
Referência: MALDONADO, M.; DIAS, N.; VARVAKIS, G. SOUZA, L.; Maldonado, M.; Varvakis, G. Innovation Management Benchmarking in Brazilian Technology-based Small and Medium Enterprises. Espacios (Caracas), v. 30, p. 16-18, 2009.