Knowledge Management strategies on service production. A System Dynamics approach
The service industry is gaining more space on regional and global markets. The main characteristics that differentiate services and manufacturing industries which are intangibility, simultaneity and non-stockability require Operations Strategy and Knowledge Management Strategies to fit. This paper proposes to identify the non-linear relationships between “Training Programs” strategies and long-term Financial results, through dynamic simulation. The main issues regarding Service Operations Strategies, and Knowledge Management Strategies are introduced, linking training programs with organizational knowledge creation. The selected output indicators are: Income, Expenses, Balance, Explicit and Tacit Knowledge. As a result, a System Dynamics model of a Software-development company’s service production system is constructed, including a KM sub-model, a Workforce sub-model, a Customer Management sub-model, a Financial Management sub-model, afterwards it is tested in three different investment scenarios. The model suggests that investments in personnel training are important for service production systems. The use of System Dynamics methodology, techniques and tools improves decision-making for Operations Management, facilitating the understanding of the system’s behavior and structure, especially the effects of KM strategies on service production systems.
Referênciaa: MALDONADO, M.; VIEIRA, R.; VARVAKIS, G. SELIG, P. 5to. Congreso Latinoamericano de Dinámica de Sistemas. CLDS 2007. Buenos Aires, Argentina.