Generation of Ideas, Ideation and Idea Management
Ideas are vital for organizations because they are the source for innovation and this in turn is endless source of competitive advantage. The correct definition of concepts not only allows the targeting of academic studies, but its future application in everyday life of organizations. The overall objective of this article is to clarify the terms related to generation of ideas, ideation and idea management. The method used was a literature review, and later, an analysis of the concepts used by the studies surveyed, seeking points of convergence and divergence. As a result we
propose a clarification in order to aid understanding of the terms, setting a benchmark for future research. We conclude that ideation and idea generation are the same, they are the process of creating new ideas and idea management comprises the management of ideas throughout the innovation process.
Referência: DOROW, P.; DÁVILA, G.; VARVAKIS, G.; VALLEJOS, R. Generation of Ideas, Ideation and Idea Management. NAVUS, Florianópolis, SC, v. 5, n.2, p. 51-59, 2015